Board of Directors

Lieutenant General Honoré is a native of Lakeland, Louisiana. He was commissioned a Second Lieutenant of Infantry and awarded a Bachelor of Science degree in Vocational Agriculture upon graduation from Southern University and A&M College in 1971. 

  • He holds a Master of Arts in Human Resources from Troy State University 
  • Honorary Doctorates in Public Administration from Southern University and A&M College
  • an Honorary Doctorate in Laws from Stillman College
  • Honorary Doctorates in Humane Letters from:
    • Virginia State University
    • Stillman College
    • Loyola University
    • Virginia State University
    • Meharry Medical College. 

Prior to his command of Joint Task Force-Katrina – leading the Department of Defense response to Hurricanes Katrina and Rita in Alabama, Mississippi, and Louisiana – General Honoré served in a variety of command and staff positions which focused on Defense Support to Civil Authorities and Homeland Defense. 

As Vice Director for Operations, J-3, The Joint Staff, Washington, D.C., and, as the Commander, Standing Joint Force Headquarters-Homeland Security, United States Northern Command, General Honoré’s focus was Defense Support to Civil Authorities and Homeland Defense. For four of the past six hurricane seasons, he supported the Department of Defense planning and response for Hurricanes Floyd in 1999; Lilli and Isidore in 2002 (both hit the Gulf Coast); Isabel in 2003; and Charley, Frances, Ivan and Jeanne in 2004. General Honoré also planned and supported the United States military response to the devastating flooding which swept Venezuela 1999 and Mozambique in 2000. As Vice Director for Operations, he led the Defense Department’s planning and preparation for the anticipated Y2K Millennium anomaly. 

As Commander of SJFHQ-HLS under NORTHCOM direction, he planned and oversaw the military response to the Space Shuttle Columbia Tragedy and the DC Sniper Shootings. Additionally, General Honoré participated in three TOPOFF (Top Officials) exercises as well as the United Endeavor series of Homeland Defense exercises. 

Among his assignments are Commanding General, First Army; Commanding General, SJFHQ-HLS, U.S. Northern Command; Commanding General, 2d Infantry Division, Korea; Deputy Commanding General/Assistant Commandant, United States Army Infantry Center and School, Fort Benning, Georgia; and the Assistant Division Commander, Maneuver/Support, 1st Calvary Division, Fort Hood, Texas. He has also served as the Brigade Commander, 1st Brigade, 3rd Infantry Division, Fort Stewart, Georgia; Senior Mechanized Observer/Controller, “Scorpion 07,” National Training Center (25 rotations); and Commander, 4th Battalion, 16th Infantry Brigade, 1st Infantry Division, Germany. General Honoré’s awards and decorations include the Defense Distinguished Service Medal (one Oak Leaf Cluster), the Distinguished Service Medal (one Oak Leaf Cluster), the Defense Superior Service Medal, the Legion of Merit (four Oak Leaf Clusters), the Bronze Star Medal, the Defense Meritorious Service Medal, the Meritorious Service Medal (three Oak Leaf Clusters), the Army Commendation Medal (three Oak Leaf Clusters), the Army Achievement Medal, the National Defense Service Medal (two Bronze Service Stars), Armed Forces Expeditionary Medal, Southwest Asia Service Medal (one Bronze Service Star) the Global War on Terror Service Medal, the Korean Defense Service Medal, Armed Forces Service Medal, Humanitarian Service Medal, Army Service Ribbon, the Overseas Service Ribbon (4), Kuwait Liberation Medal (Saudi), the

Lieutenant General RUSSEL L. HONORÉ
  • Kuwait Liberation Medal (Kuwait) and the Joint Meritorious Unit Award. Qualification badges include the Expert Infantry Badge, the Parachutist Badge, and the Joint Staff Identification Badge.
  • General Honoré retired on February 29, 2008, following 37 years of active service with the United States Army. He continues to speak and consult nationally on Building a Culture of Preparedness.


Executive Bio

Rochelle Adler, is the Chief Executive Officer and founder of Media Merchants Group

(MMG), a Direct Response company that specializes in providing direct–to–consumer marketing

campaigns; as well as related services. She is responsible for creating one of the most quality

driven and dynamic specialized marketing companies for Fortune 100 to 500 companies.

Rochelle launched MMG in 2015 after a successful career at American Bankers Insurance

Group (ABIG), post–merger known as Assurant. Rochelle was part of the executive merger team when ABIG became Assurant.

Current Responsibilities

Rochelle is ultimately responsible for directing all of MMG’s current activities; recognizing

and planning future growth opportunities:

  • Creating or approving long and short–term strategies associated with day–to–day

and growth–related activities;

  • Assuring the continued adherence to the highest quality standards;
  • Recognizing and developing new management or creative talent, at all levels of

the organization;

  • Developing new markets / campaigns that reflect changing attitudes and social


  • Developing new partnerships / mergers that allow MMG to grow its value to Clients

while maintaining its core, quality–driven corporate culture;

  • Recognizing, as well as developing, symbiotic relationships and opportunities

between markets, products, organizations and product verticals.

Background and Experiences that drove Success

Throughout her career, Rochelle initiated Marketing Programs, created new paradigms and campaigns that changed the then current, and heralded–in today’s modern, techno and social media–centric global marketing industry.  She harnessed the newest and developing technologies in a business savvy and, most importantly, consumer accessible, profitable way. 

As an early adopter of emerging disruptive technologies, Rochelle was recognized for her marketing innovations that opened and created new marketing channels through dynamic relationships that merged force–multiplying energies, products and services: these specifically crafted marketing channels continue to generate several Billion Dollars annually. 

Rochelle’s understanding of today’s business and marketing technologies stems from having been there, creating 21st century marketing, from its social and technology inception, during the late 20th century. Her legacy and experience allow Rochelle to intuit useful, additional key components to seamlessly merge empirically proven, classic marketing principles with evolving technologies and markets.

Rochelle brings more than 30 years of Global, Fortune 500 Household Brands marketing

experience augmented by her strong reach and close domestic and International

relationships in such verticals as: Life Insurance; Property & Casualty Insurance; Life Insurance

Settlements; and, Warranty Insurance, among others. 

She has provided marketing consulting services to Law Firms and Insurance Companies. Rochelle has provided testimony to the US Congress and served as a Lobbyist for Compliance issues; becoming a recognized expert in the process. Rochelle also brings Fortune 10 management experience. In addition to creating highly successful global marketing campaigns, Rochelle has respectively built and designed both physical structures & technologies and has managed seven (7) Contact Centers employing more than 300 employees worldwide. 

A key to her success is her strong technology background and experience in the development of integrated data and communication systems; as well as, Applications that support these campaigns.

Rochelle’s long history of working with globally recognized clients also speaks to her

abilities not only to perform, but also to maintain their confidence & personal credibility at the

highest levels. She created and was the driving force behind building several highly targeted,

dynamic marketing databases that are still currently used by some of the leading companies

specializing in Insurance, Risk Mitigation & Identity Verification. 

Under Rochelle’s stewardship, MMG has driven numerous successful marketing campaigns for Financial, Educational, Insurance, Mass Tort, SSD, Personal Injury and Motor Vehicle Accident Clients. The results from these successful campaigns, alone, have made MMG a leader in Lead Generation.

Early in her career, Rochelle worked in the Detroit Symphony Orchestra’s Live Event

Marketing Division. She attended Wayne State University where she pursued a Bachelor of Arts



Political Campaigns

Rochelle’s experience & abilities have been tapped by Political Campaigns. She has

consulted upon significant Federal and State Political Campaigns since 2001 for both major

United States Political Parties – a distinction earned by very few.

Marketing Technologies & Campaigns

Rochelle provided consulting marketing support to ABIG’s Puerto Rican, Canadian, United

Kingdom, and Argentine offices; including several respective Direct Response Teams and

Contact Centers with multi–national locations.

Data Acquisition & Database Management Campaigns

Rochelle provides outside consulting services to Dunn & Bradstreet’s MDR division.

Industry Awards and Recognition

ABIG recognized Rochelle for her management and technology abilities; by awarding her

several notable domestic and international Awards; as well as, Letters of Appreciation for

distinction in her field: including among others, two highly esteemed ‘Above and Beyond the Call’ (ABC) Awards from ABIG for her identification, development, early adoption and successful re–engineering of both existing; as well as new business technology opportunities. Most ABIG

employees go their entire career without being considered for an ABC. During the 20th Century,

Rochelle was awarded two (2) ABC within as many years when she leap–frogged ABIG into 21st century marketing, years ahead of the competition.

Today, Rochelle is a recognized Direct Response Marketing Industry leader creating,

building and managing TV; Cable; Radio; Internet; Direct Mail; SMS; SEO; Social Media, Episodic Social Media; Product Placement and Form–fill Host and Post.

Antonio “Tony” Palá is a 26-year U.S. Air Force (USAF) Veteran with a variety of operational, leadership, training, and academic roles.

Tony entered the Air Force in 1980 and graduated from Undergraduate Pilot Training in 1981 followed by several operational flying assignments.  He had two teaching tours at the USAF Academy (USAFA) in Colorado teaching in the Foreign Language Department and as an instructor in the 557th Flying Training Squadron.  Tony also served as an Exchange Instructor Pilot with the Spanish Air Force in San Javier, Spain and was the Chief of Officer Courses at the Inter-American Air Forces Academy training Latin American Air Force Officers.  Prior to his second assignment at USAFA he attended the Graduate School of International Studies at the University of Miami, FL to complete a Doctorate in International Relations,  He finished his USAF career at Randolph AFB in San Antonio, TX where he was selected as one of the initial cadre of pilots for the new T-6A Texan II trainer and served as the Air Education Command Training Program Manager for T-37 courseware and simulator contracts.

After his retirement from the USAF in 2006, Tony joined Textron Aviation (then Raytheon Aircraft Company) as a Regional Sales Executive selling T-6 military training aircraft.  He was the business development and capture leader for two major Foreign Military Sales (FMS) aircraft programs with the Royal Moroccan Air Force and the Israeli Air Force.  Tony was instrumental in forming the Global Mission Support division and directed the creation of logistics programs for Iraq & Mexico.  In his last role with Textron Aviation he served as the Director of Aftermarket Support for Special Missions aircraft.  In this role he was instrumental in the sale of parts & support for hundreds of US Government (USG) and international aircraft.  The USG contracts involved working with major defense contractors and Small Business partners.  Tony retired from Textron Aviation in December of 2019 and continued consulting in the aeronautical industry.

Tony has earned a Bachelors in Marketing from Florida International University, Masters in Computer Data Management and is currently pursuing his PhD in International Relations from the University of Miami.

In November 2020, Tony assumed the role of Senior Business Development Specialist with UTSA Procurement Technical Assistance Center (PTAC) funded by the Defense Logistics Agency (DLA), providing technical assistance to business owners to expand their business into federal, state, regional, county, and local markets with government, prime contractors, and military installations.

Antonio “Tony” Palá

Jarrad Turner Sr. is the proud father of three beautiful children. He was born and raised in Long Island, NY. After graduating high school, Jarrad attended Alabama State University (ASU) in Montgomery, AL. Jarrad graduated from ASU in 1998. In March 2000, he enlisted as a 68W Health Care Specialist in the US Army. He served on active duty for ten years. Jarrad was deployed twice in support of Operation Iraqi Freedom (OIF). During his second deployment, he was injured during an attack.

As a result of the attack, he had to be medically evacuated to Lahnsthul, Germany. Due to the severity of his injuries, Jarrad had four shoulder surgeries, two surgeries on his elbow & two surgeries on his jaw. He served two more years after his extensive rehabilitation at Ft. Sam Houston, where he trained soldiers to become medics. Unfortunately, Jarrad could not continue his career in the Army due to the residuals of his injuries. He was medically separated from the Army in 2010 as a Staff Sergeant.

In 2012, Jarrad was admitted to the Shepherd Center SHARE Military Initiative for treatment for Traumatic Brain Injury (TBI) & other medical issues related to his time in service. After three months of intense comprehensive treatment, he graduated from the SHARE Military Initiative. Once he completed his rehabilitative treatment, he ran with the Shepherd’s Men. As a member of the Shepherd’s Men, he has run from New York, Chicago, Boston, Baltimore & Pennsylvania to Atlanta. In total, each team member has run over 7,000 miles since 2013. The team has raised over 12 million dollars for the program at the Shepherd Center, and the proceeds ensure that no veteran will have to pay for treatment.

He has been improving veterans’ access to quality resources since 2012. He worked for the Atlanta VA Medical Center (VAMC) & the Atlanta VA Regional Office (VARO). In 2018, he opened the doors of The Warrior Alliance (TWA) as the Director of Warrior Engagement. The Warrior Alliance serves veterans throughout the southern region. Currently, The Warrior Alliance has over ten thousand veterans in the organization. Georgia is part of the Veteran Integrated Service Network (VISN) 7. VISN 7 is the fourth largest VISN in America. Currently, Jarrad is working as the Vice President of Strategic Partnerships to build more collaborative ways to connect the community to service members, veterans & their spouses throughout the southeast. In July 2021, the Atlanta Braves donated a 5,000-square-foot space to serve veterans throughout the southeast.

Jarrad is serving on the Board of Directors at the Shepherd Center. The Shepherd Center is ranked number 8 in Rehabilitation Hospitals by US News & World. In 2023 Secretary of Veterans Affairs Dennis McDonough appointed Jarrad to serve on the Department of Veteran Affairs Disability & Compensation Advisory Board (ACDC). He was also appointed to serve as the Co-Leader for the Georgia Governors Challenge. The Governor’s Challenge is a nationwide suicide prevention program funded by SAMSHA (Substance Abuse and Mental Health Services). He is a Cobb County Honorary Commanders Association member. In 2019 he completed the Executive Non-Profit Leadership Course at the University of Georgia. In 2022 he completed the Entrepreneurial Leadership Program at Babson College Arthur M. Blank Center for Entrepreneurship Institute.

Dr. Richard Shuster is more than just a clinical psychologist. He is a visionary leader, a sought-after speaker, and a cutting-edge CEO who harnesses the power of predictive algorithms to help people and organizations achieve their full potential.

His popular podcast, The Daily Helping with Dr. Richard Shuster, delivers actionable insights from world-class experts to millions of listeners in over 150 countries.

He has been featured in prestigious media outlets such as Yahoo Finance, Inc.,, Men’s Health, Cosmopolitan, and more.

He is also the co-founder of Perfect Stories, an innovative app that helps families preserve their stories and values for generations to come.