Executive Bio

Rochelle Adler, is the Chief Executive Officer and founder of Media Merchants Group

(MMG), a Direct Response company that specializes in providing direct–to–consumer marketing

campaigns; as well as related services. She is responsible for creating one of the most quality

driven and dynamic specialized marketing companies for Fortune 100 to 500 companies.

Rochelle launched MMG in 2015 after a successful career at American Bankers Insurance

Group (ABIG), post–merger known as Assurant. Rochelle was part of the executive merger team when ABIG became Assurant.

Current Responsibilities

Rochelle is ultimately responsible for directing all of MMG’s current activities; recognizing

and planning future growth opportunities:

• Creating or approving long and short–term strategies associated with day–to–day

and growth–related activities;

• Assuring the continued adherence to the highest quality standards;
• Recognizing and developing new management or creative talent, at all levels of

the organization;

• Developing new markets / campaigns that reflect changing attitudes and social

environment;

• Developing new partnerships / mergers that allow MMG to grow its value to Clients

while maintaining its core, quality–driven corporate culture;

• Recognizing, as well as developing, symbiotic relationships and opportunities

between markets, products, organizations and product verticals.

Background and Experiences that drove Success

Throughout her career, Rochelle initiated Marketing Programs, created new paradigms and campaigns that changed the then current, and heralded–in today’s modern, techno and social media–centric global marketing industry.  She harnessed the newest and developing technologies in a business savvy and, most importantly, consumer accessible, profitable way. 

As an early adopter of emerging disruptive technologies, Rochelle was recognized for her marketing innovations that opened and created new marketing channels through dynamic relationships that merged force–multiplying energies, products and services: these specifically crafted marketing channels continue to generate several Billion Dollars annually. 

Rochelle’s understanding of today’s business and marketing technologies stems from having been there, creating 21st century marketing, from its social and technology inception, during the late 20th century. Her legacy and experience allow Rochelle to intuit useful, additional key components to seamlessly merge empirically proven, classic marketing principles with evolving technologies and markets.

Rochelle brings more than 30 years of Global, Fortune 500 Household Brands marketing

experience augmented by her strong reach and close domestic and International

relationships in such verticals as: Life Insurance; Property & Casualty Insurance; Life Insurance

Settlements; and, Warranty Insurance, among others. 

She has provided marketing consulting services to Law Firms and Insurance Companies. Rochelle has provided testimony to the US Congress and served as a Lobbyist for Compliance issues; becoming a recognized expert in the process. Rochelle also brings Fortune 10 management experience. In addition to creating highly successful global marketing campaigns, Rochelle has respectively built and designed both physical structures & technologies and has managed seven (7) Contact Centers employing more than 300 employees worldwide. 

A key to her success is her strong technology background and experience in the development of integrated data and communication systems; as well as, Applications that support these campaigns.

Rochelle’s long history of working with globally recognized clients also speaks to her

abilities not only to perform, but also to maintain their confidence & personal credibility at the

highest levels. She created and was the driving force behind building several highly targeted,

dynamic marketing databases that are still currently used by some of the leading companies

specializing in Insurance, Risk Mitigation & Identity Verification. 

Under Rochelle’s stewardship, MMG has driven numerous successful marketing campaigns for Financial, Educational, Insurance, Mass Tort, SSD, Personal Injury and Motor Vehicle Accident Clients. The results from these successful campaigns, alone, have made MMG a leader in Lead Generation.

Early in her career, Rochelle worked in the Detroit Symphony Orchestra’s Live Event

Marketing Division. She attended Wayne State University where she pursued a Bachelor of Arts

degree.

Consulting

Political Campaigns

Rochelle’s experience & abilities have been tapped by Political Campaigns. She has

consulted upon significant Federal and State Political Campaigns since 2001 for both major

United States Political Parties – a distinction earned by very few.

Marketing Technologies & Campaigns

Rochelle provided consulting marketing support to ABIG’s Puerto Rican, Canadian, United

Kingdom, and Argentine offices; including several respective Direct Response Teams and

Contact Centers with multi–national locations.

Data Acquisition & Database Management Campaigns

Rochelle provides outside consulting services to Dunn & Bradstreet’s MDR division.

Industry Awards and Recognition

ABIG recognized Rochelle for her management and technology abilities; by awarding her

several notable domestic and international Awards; as well as, Letters of Appreciation for

distinction in her field: including among others, two highly esteemed ‘Above and Beyond the Call’ (ABC) Awards from ABIG for her identification, development, early adoption and successful re–engineering of both existing; as well as new business technology opportunities. Most ABIG

employees go their entire career without being considered for an ABC. During the 20th Century,

Rochelle was awarded two (2) ABC within as many years when she leap–frogged ABIG into 21st century marketing, years ahead of the competition.

Today, Rochelle is a recognized Direct Response Marketing Industry leader creating,

building and managing TV; Cable; Radio; Internet; Direct Mail; SMS; SEO; Social Media, Episodic Social Media; Product Placement and Form–fill Host and Post.